AF
Above the Fold

Digital Marketing · Mostly Real Estate

The leading edge of
real estate marketing.

Insights, hot takes, tools and perspectives for NZ real estate agents who want to stay ahead. By Craig Stewart, Auckland.

@abovethefold_NZ YouTube Facebook LinkedIn
Read the blog See the tools
The Fold
13+
Articles Published
6
Tools & Apps Live
4
Websites Built
NZ & AU
Clients & Markets
Apps & Tools

Built for real estate agents.
Used across New Zealand.

Purpose-built tools that solve real problems. Free to use, with premium options for those who want more.

App

EasySocial

Social media graphic generator for NZ real estate agents. Professional square, story and landscape graphics from any listing URL. NZ$9.95/month.

AppReal EstatePremium
Learn more ↗ Open app
App

LetterEasy

Print-ready A4 letterbox-drop PDF generator. Just Listed, Open Home or Just Sold from any listing URL. NZ$12.95/month.

AppReal EstatePremium
Learn more ↗ Open app
Tool

CampaignFlow

Campaign proposal and calendar builder. Build a marketing package, generate a branded calendar and export a PDF. Free to use.

ToolReal EstateFree
Learn more ↗ Open app
Tool

NZ Commission Calculator

Free, installable commission calculator with tiered rates, GST, admin fees and discounts. Works offline. Saves to your phone like a native app.

ToolReal EstateFree
Learn more ↗ Open app
Beta

Auction Buyer NZ

Free live auction bidding companion for NZ property buyers. Set your limit, track the room, get counter-bid prompts and save an auction log. Live beta testing. Have fun.

ToolBuyerFree Beta
Learn more ↗ Open app
Tool

Agent Pulse

Free NZ real estate website audit. Instant A–F scorecard across six categories: technical performance, SEO, trust signals, lead conversion, digital footprint and local authority.

ToolReal EstateFree
Learn more ↗ Open app
Websites built

Built to perform,
not just to look good.

Every site is hand-coded, fast by default and built around what the person or brand actually needs. No WordPress. No page builders.

leannestewart.co.nz Leanne Stewart

Leanne Stewart Real Estate

Full personal brand website for top Auckland real estate agent Leanne Stewart. Interactive lead generation apps, buyer and seller tools, suburb intelligence and a complete content system.

Real EstateLead GenWeb AppsPersonal Brand
Visit site ↗
craigedwardstewart.com Craig Edward Stewart

This site

Personal portfolio across four domains: real estate, health advocacy, speaking and digital. Built from scratch with a custom design system, scroll animations, a full blog and multi-section architecture.

Personal PortfolioDesign SystemBlog
You're on it ↗
anshkapoor.com Ansh Kapoor

Ansh Kapoor

Clean personal brand and professional portfolio site. Built to establish presence and convert visitors into enquiries, with a sharp visual identity and fast load times.

Personal BrandPortfolioFast
Visit site ↗
agentpulse.craigedwardstewart.com/agentnoname NZ Agent Demo

NZ Real Estate Agent Website — Demo

A live demo of what a modern, performance-built NZ real estate agent website looks like. Paired with Agent Pulse — audit your current site, see the benchmark, then commission your own.

Real EstateAvailable to buyFrom $NZD
Engagement

Games, tools and experiences
built to connect.

Interactive games, quizzes and intelligence tools deployed on client sites across New Zealand and beyond. Lead gen with a genuine reason to click.

Game

Suburb Surfer

Addictive branded real estate game that drives engagement and brand recall. Players surf through Auckland suburbs absorbing local market knowledge. Lead gen disguised as entertainment.

Built for Leanne Stewart Play live
Game

Papakura Surfer

Part two of the Suburb Surfer series, built for the Papakura area. A targeted, localised version that runs brand awareness campaigns for a specific market.

Built for Leanne Stewart Play live
Quiz

Seller Quiz

Qualifying quiz for homeowners considering selling. Captures intent, generates warm leads and routes sellers to the right conversation before a single cold call is made.

Built for Leanne Stewart View live
Quiz

Auckland Suburb Quiz

Interactive quiz that tests buyers' knowledge of Auckland suburbs and surfaces what they actually want in a home. High engagement, high share rate.

Built for Leanne Stewart View live
Tool

Suburb Heartbeat

Suburb intelligence dashboard giving buyers and sellers a live read on market activity, sales velocity and pricing trends across Auckland suburbs.

Built for Leanne Stewart View live
Tool

Commute Cost Map

Interactive map that calculates the real cost of commuting from any Auckland suburb. Helps buyers factor in travel time and cost when making location decisions.

Built for Leanne Stewart View live
From the blog

Articles

View all ↗
Real estate reels are not enough
Article
5 min read
Real Estate Reels Are Not Enough
Everyone is making short-form video. Almost nobody is building anything with it. Here's the difference between content and a content strategy.
Read on the blog →
AgentPulse real estate website audit
Article
7 min read
Your Website Is More Than a Digital Business Card
Google, AI models and future vendors judge more than the words on your page. Speed, trust, structure and performance all matter.
Read on the blog →
Stop letting GPT write your real estate bio
Article
6 min read
Stop Letting GPT Write Your Real Estate Bio
Every agent in New Zealand is now pasting their details into ChatGPT and publishing what comes out. Here's why that's a problem and what to do instead.
Read on the blog →
How to rank in AI models
Article
8 min read
How to Rank in AI Models as a Real Estate Agent in 2026
ChatGPT, Perplexity and Claude are answering the questions your buyers are typing. Are you in the answer or not?
Read on the blog →
Retargeting ads for real estate agents
Article
7 min read
Retargeting Ads for Real Estate Agents — The Right Way
Most agents boosting posts are just donating money to Zuckerberg. Retargeting is different. Here's how to make it work.
Read on the blog →
What a real estate agent website should actually do
Article
8 min read
What a Real Estate Agent Website Should Actually Do
Your website is not a business card. It is a working part of your business. Here's what most agents are missing.
Read on the blog →

Got a project in mind?
Let's build it.

Real estate, health, business or something else entirely. If you have a problem worth solving and want something built properly, reach out.

021 190 1763 [email protected]